Thursday, March 25, 2010

Forecast: partly cloudy

Online media creation tools are growing up, as is the case with AudioTool 1.0 Firestarter.



Yesterday I poked some fun at those new Roland videos by posting a youtube doubler link with the OMG cat. There are, of course, a bunch of variations on this concept. It doesn't take much imagination to extend these ideas to basic video editing and compositing on data that lives in the cloud.

Of course, there are currently technical hurdles, all of which are solvable. The question really becomes which media delivery service will be the first to extend their API to allow such activity. The business decisions and legal ramifications behind this are more complex than the software engineering, but that didn't stop youtube in their startup days.

We've seen how quickly memes evolve on the internet. The killer app I envision is meme evolution and aggregation. I'm talking about stupid stuff like the cat example. This tool would allow people to quickly combine two or more media types elegantly on the internet, without downloading and re-uploading video/media that already exists in the cloud, then send the link to their friend, twitter, facebook or blog.

We're telling jokes and commenting on current events by using existing media. I simply see this as an extension and refinement of what is already happening.

It goes without saying that tools like the iPad (yes, I know audiotool is flash-based. I'm speaking in the general sense) are ideal for this kind of application. What do you think?